Atlanta hip hop crew Collective Efforts aren’t about the bling or the thug life. But if you’ve lived in Atlanta in the past decade you’d know that. Influenced by golden-era hip-hop, funk, 70’s soul, rock and every day life – Collective Efforts have been releasing records independently and performing live all while staying true to their style and avoiding the hip-hop clichés and prison (T.I. and Lil’ Wayne, if you’re reading this – take notes).
Originally three MCs and a DJ, Collective Efforts have since evolved into an even bigger collective. Now with a full backing band (think The Roots), the music and live show have turned into something completely new, all while keeping that Collective Efforts charm, of course.