Louisville, Ky.’s My Morning Jacket take over YouTube today with four clips featured on the site’s homepage, including the premiere of the eye-popping, surreal video for “Holdin On To Black Metal.” The guys gave a early preview of the video last night when several members posted it on their Google+ accounts, resulting in one of the first music video premieres shared within Google’s new social network.
The video for “Black Metal” was filmed during whirlwind period shortly before the quintent’s new album, Circuital, was released while the band was getting ready for their big hometown show (filmed by Todd Haynes for AmEx’s Unstaged series.) The band kept things local by working with the Louisville-based Sole Solution Studio for the clip, and filmed it at the idiosyncratic local watering hole Jim Porter’s Good Time Emporium. The video also includes footage from the Jacket’s electrifying 2011 Bonnaroo performance. The guys kick off the next leg of their U.S. tour tonight in St. Louis and will play select dates with Neko Case as the opener during August.