New ICANN Rules Make .Music Domain Names Possible

By Eileen Tilson

Last May at the MUSEXPO conference in Los Angeles, I sat next to a young Greek man named Constantine Roussos, the founder of .Music, a company whose dream it is to legitimize music searches online. If passed, music companies, musicians, etc. , will have the ability to host their site as a “.music” site, separating that company from impostors. Companies would have to prove that they are actually who they say they are.

The changes could effect the way people search for information including music on the net and how artists and music companies structure their online presence. “Internet users search the web using keywords,” explains Roussos, who founded .music (dotMusic) to encourage the domain. “The dominance of Google was a direct result of providing users with the best search result for the keyword phrase they were looking for … The other way Internet users search the web is typing the website directly into their browser. However, unless you have a distinct name, there is minimal chance you will be able to register your brand name in .COM.”

As examples Roussos offers:

Justin Bieber – It is not
Queen – It is not
Prince – It is not
Eagles – It is not
Bruce Springsteen – It is not
Van Halen – It is not
Tool – It is not
Kiss – It is not
Chicago – It is not
Boston – It is not
Oasis – It is not
Usher – It is not
Nirvana – It is not
Journey – It is not
Foreigner – It is not
Scorpions – It is not

A new .music domain could change all that for artists and music tech companies ready when the names become available.  ICANN will soon begin a global campaign to raise awareness of the new top level domain names Applications for new domains will be accepted from January12 – April 12, 2012. (via Hypebot)

Join the .music initiative at


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